
Betonell emphasizes you
Betonell owes its existence to a unique passion for creative work and the desire to set new standards for the jewelry industry. Since then, we have dedicated ourselves to creating unique concrete jewelry, striving to bring sparkle not only to the gray concrete, but also to your life with our stylish designs.
We believe in authentic and natural beauty. It's important to us to convey that beauty and diversity are much more than just superficial appearances. Our jewelry is meant to underline your personality and emphasize your values.
Our principles

sustainability
We pay attention to fairness, sustainability, and adherence to ethical principles in our production, because this should never come at the expense of the people who make it or the planet we call our home. For this reason, we design our concrete jewelry, shipping, and packaging to you as sustainably as possible.

Fair prices
We believe our unique pieces of jewelry should be accessible to everyone. That's why we sell directly to you, avoiding the usual markups and offering you exceptional quality at a fair price. We call this honest pricing.

Quality
We want your jewelry to last and bring you joy for a long time. Therefore, we use only high-quality materials and a highly durable concrete to create your new favorite pieces.

Our commitment
Making a difference together
Jewelry carries responsibility. For this very reason, every six months we donate 2% of the proceeds from every piece of jewelry sold to Cancel Cancer. The donations go to the Children's Cancer Center Hamburg research institute. In addition to research into the molecular basis of childhood cancer development, the donations are invested in active academic training programs for scientists and physicians in pediatric oncology.
Our drive
Beauty, Innovation & Passion
Beauty is the energy you radiate when you celebrate your uniqueness. That's why we're driven by innovation and passion to create your piece of jewelry with dedication and love.